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Stanley
Magazine Advertising : Concept : Design

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Stanley Black and Decker required some magazine advertising for some upcoming publications. The brief was a branding exercise for the automotive industry. We decided there was no alternative other than to use “The Enforcer”, Russell Ingall along with one of Stanley’s Tool kits. Graphics complete; we then needed a great headline to grab the readers attention and “ONE TOUGH LEGEND DESERVES ANOTHER” fits it just right!